Your blog is a brand; treat it as such

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We know there are many reasons why you could have started your blog.  For a lot of people, they started their blog because they needed something, somewhere to document their thoughts and words but as time goes on you will realize that there is more to your blog than just documenting your thoughts. 

Your blog is a brand. Your brand (Yes you read that right). It is a brand and you should begin to treat it as that. 

If you haven’t realized that yet, it’s probably because you have not taken deliberate steps to make it one. 

Here are a few things you can do to change that;

Give your blog a tagline.

A tagline adds insight into your blog’s personality and content that is integral to your brand. Consider your blog’s focus and keywords. For example, the Sparkle Writers uses simple facts to truths to encourage writers not to give up . Ours is this ” We believe every writer has a sparkle. We can help you discover yours.”

Choose a memorable address.

While options such as WordPress.com and Blogger are freely available, it’s advisable that you start using your own URL for your blog. This gives your blog its individual identity. Don’t use just any name, use something memorable, a name your readers will easily remember. 

Be distinctive and original

Your blog must be original to be an authentic brand. Don’t go copying other people’s  blog posts and ideas just to keep your blog alive Remember our post on copying blog posts?  It’s not just right. A brand should not be built on copying and piracy or plagiarism. It should carry your essence and only you can make that happen. 

 

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