Many writers and bloggers are so focused on their blog that they forget the other equally important elements. “What’s more important than my blog itself?” You ask. The answer is your ‘About Me/ About’ page. Do you have one on your blog or website? We hope you do because there’s a lot you can achieve with this page.
Your About Me page gives your readers more insight about you and what your blog is about. It is also a great way to publicize your social media profiles, and leave contact information especially for those who may want to collaborate or partner with you. If you have been neglecting your About Me page, you can use the suggestions below to work on it as soon as possible.
Who Is Your Blog For?
For your About Me page to be great, you need to establish who your blog is for. If you are writing for women only, please state it. In our About Me page, we stated that this is a writing blog for writers. That already gives you an idea that our posts will be majorly about writing and books and it is easier to make a decision about whether this blog is for you or not.
What Will Your Readers Gain?
You should tell your readers what they stand to gain from your blog in your About Me page. To do this, you need to know the major problems your blog solves. For example, your blog may provide quick and easy recipe options for professional women who are too busy to cook.
Use the following questions as a guide for stating the value your blog offers;
- Why did you create the blog?
- What will your readers learn from you?
- Why should your readers listen to you? What relevant experience do you have?
- What should they follow/ subscribe to your blog?
Give Personal Details.
No, we don’t mean you should give out your address or your bank details. We are asking you to let your readers into your world. We love the way our Founder did it on her blog. She went personal without giving out too many private details making it easy for her target readers to connect with her. That’s the kind of thing you need to do.
Talk About Your Blog.
Your About Me page gives you an opportunity to sell your blog or website to your potential readers. Give your readers a hint of what to expect from them. Consider your About Me page as the appetizer and your entire blog as the main meal. You see why you need to make it as interesting as possible. We love the way Kachi Tila-Adesina writes about herself and her website in her About page.
Include A Call To Action.
Make the most of your About Me page by including a call to action. This could be for your readers to follow you on social media or to sign up to your mailing list. You may also want to provide your email address so that your readers and potential clients can get in touch with you.
We hope you will use these tips to improve your About Me page. See you next week!