We know you love blogging. You get to pour your heart out and write about things you love.
However, what the point of writing day in day out if no one is reading the awesome things you are writing. As you post consistently on your blog, you must also think about steps you can take to increase your blog’s traffic.
We have 10 things you can do today if you want more people to be attracted to your blog. Take a look at the list and implement a few of them as soon as possible. Your blog will thank you.
1. Have a clear brand. Yes, your blog is a brand and that brand must shine through with every post. Pay attention to brand elements such as colour, design of images, writing style, tone etc.
2. Meet the needs of your ideal reader. Don’t forget your reader. Make sure they actually find your blog worth visiting and reading.
3. Sort out the tech stuff. Your blog needs to be responsive and mobile friendly. It’s 2017. We don’t need to say more.
4. Work on your homepage. A drab homepage will drive readers away. Spend a bit of time working on your homepage. Use eye-catching images and some fun words/ phrases on your home page.
5. Easy to navigate. Your readers should not struggle to search for things on your blog. Life is already stressful. No one wants to come online to be more stressed.
6. Access to previous posts. If your readers want to read your old posts, you should make it as easy as possible for them to find those posts. Have a neat archive for your posts that is visible.
7. Don’t be all over the place. Your blog should be simple. Messy blogs are tedious to read. It’s like too much is going on at once. Keep it as simple as possible.
8. The comment section. Make it easy for your readers to leave a comment. No one wants to climb a mountain just because they want to drop a comment on your blog.
9. Add some variety. Your content shouldn’t be the same day in day out. Switch things up. Use video, memes, quotes and guest posts to make your blog more interesting.
10. Contact page. Wondering why this is there? What if someone wants to contact you to offer you a big opportunity or a really big platform wants to feature your content on their site, how will they contact you? Create a contact page on your blog and include your contact details. You might want to limit this to your email alone so you don’t begin to have stalkers.
We hope you can begin to implement some of these tips as soon as possible.