One of the greatest joys of being a freelance writer is getting rewarded for your skill. We are referring to financial reward. At a time where many people call themselves writers, what are the odds that you will get good paying freelancing projects?
Well. the odds are not that slim. You however need to take some steps to make it easier for you to attract those kind of opportunities that will make you smile to the bank.
Here are some tips which we know you will find useful.
Define Your Niche and Target Audience
You cannot be a jack of all trades when it comes to freelance writing. You need to have a specialty. Will it be fashion? Lifestyle? Politics? Or Inspiration? You decide.
Make your choice based an area you are good at or you can easily adapt to. Don’t limit yourself to areas you love. Think a little bit wider.
Once you have chosen your niche, identify who your potential clients will be. If you want to specialize in tech, you may want to list out all the tech companies available and begin to do your research. Keep your ears open for opportunities to do freelance writing jobs with those companies. If you are bold enough you can even pitch your services to them.
Create a Website or Blog
How will potential clients find you? How will they assess if you are indeed able to deliver. A website or a blog will address this.
You can begin by building a simple WordPress website or blog. Once you’ve done this, post some freelancing work you have done. Don’t forget to include a list of the services you offer, testimonials from previous clients if you have any (It’s always a good idea to get testimonials from those you write for) and of course, your contact details.
We love the way Ebun Oluwole showcases her work on her personal website.
Publicize what you do
Yes, we know you are a writer but if no one knows what you do how will you make money from your writing skills? You must begin to see your freelance writing as a business and to attract high paying clients, you have to do some marketing. There’s no other way around it.
Make the most of social media. Have a great bio. Across all the social media platforms, let it be clear that you offer freelance writing services. Promote your work on social media; both organically and through paid ads. You can do this with as little as $5.
You also need to interact and do some social listening. Twitter is great for this. People are always looking for who can offer one service or the other. Another great platform for you to market for yourself is LinkedIn. If you do not have a LinkedIn profile, we advice that you create one. You will come across several useful clients and opportunities there.
The last thing we will suggest is for your to become visible on Google. Aside from writing blog posts on your website, feature on other websites through guest blogging and contributions. This will improve your Google ranking when your name is searched for. Always make sure your bio reflects that you are a freelance writer when you contribute to these sites.
Don’t forget that making the money you want from your writing skill will take some time and hard work. You cannot afford to leave anything to chance.