Here’s why you should guest blog

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Last week, we mentioned that managing a blog can be difficult. We know someone is wondering why we are tying to add to your work load by asking you to guest blog. 

It’s because you need it for your personal and corporate brand (if you have one) to grow.

Guest blogging is simple (well depending on how you look at it). It entails writing for another blog in your niche area. 

Want to know why it is pretty important? Keep reading.

You would increase your visibility 

Getting noticed, especially for a new website, is very difficult. Becoming a contributor to popular and highly revered websites and blogs in your niche will give you the visibility that you crave and you will get the chance to introduce yourself to a wider audience. Isn’t that amazing? 

Traffic on your own blog will increase 

Aside from getting your website in front of an established audience and potentially sending you referral traffic, you get a link back which is gold and impacts your SEO positively. Please note that guest blogging on websites with low-quality could negatively impact your website instead of helping you grow and increase your organic traffic. So choose wisely. 

You can establish yourself as an authority 

Every writer or blogger who means business must strive to become an authority in his or her niche, consistently blogging on other sites apart from yours will help increase your authority brag rights, if there’s something like that but you get what we mean. 

While the concept of guest blogging is easy enough, it’s definitely going to take some manual work and time to find results. This means going to Google, searching for sites that allow guest blogging, building relationships with those sites, and then creating high-quality content for each of those sites. All the best!


Here’s how to balance blogging and your day job perfectly


According to Technorati, up to 64% of bloggers are classified as Hobbyists and another 13% are Part-Timers. It would be good if every blogger could devote 100% of his/her working hours to blogging but realistically not all of us are full-time bloggers. 

Balancing blogging with your day job and your life can be quite difficult. After all, we have only 24 hours in each day and we have to spend at least 6 of those hours sleeping.

So how can we balance blogging and our day jobs perfectly? 


You don’t have to do everything. You can outsource design, marketing and any other task that would steal your time.  Ask yourself what is the most important thing that you have to do on your blog? Create excellent content of course. If that’s all you can do, do that and outsource the rest. 

Carry a notebook with you. 


Sometimes you get an idea for an excellent post when you are at work, hanging out with your friends or when you just wake up. While you won’t always have the opportunity to write this post right away, you can jot it down in a journal. When it is time for your next blog post, you will have an excellent idea waiting for you. After all, there is nothing worse than a writer’s block when you there’s a deadline.

Enjoy time away from blog. 

This is probably the most important part. The blogging world can easily consume you. Having to think of new posts, updates for the blog and what’s going on on social media can be draining but no matter how much you love blogging it is important to step away from it and spend time with your loved ones, devote some time to your health and spiritual needs. This time away from your blog will give you more inspiration to create the most excellent and amazing content.


Learn the best way to re-use old content

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Depending on when you started blogging, you probably have a pile of old blog posts that may not be easily discoverable because of the new ones that would come up first in recent posts.

How best can you remind your readers about the existence of other posts because hey, they really can still be useful.

Here’s how to go about taking old content and making it shiny and new again.

Figure out what content deserves to be revisited 

Not everything you have posted in the past will be relevant presently. It is your duty to find out what post is relevant and note them. Your content isn’t all created equal, especially where re-marketing is concerned. Some of it isn’t going to be at all helpful because it is too old, too out of date, or maybe too boring,

Wondering how to discover reusable old content? You can do this by looking at posts people focused on or what post got the highest comments, views and likes.

Don’t be too sentimental when doing the selection process. You may have liked   particular post so much and your audience didn’t. There’s no point reusing that content again.
Look for update opportunities

See how things keep changing? It can be as simple as figuring out how things are different now versus how they were when you first created the piece. Some topics are still relevant but the info is now out of date. Now may be a good time to bring it up again and write something that has new details that are important to know now.

Update your call(s)-to-action

Don’t overlook this step! In most cases, content that already generates traffic just needs a more effective call-to-action to improve your bottom line. You can embed a poll to learn how to improve your content to serve your readers’ needs better. 

This is why you should use more pictures in your blog post


Raise your hands if you are one of those bloggers who only adds one picture to the beginning of the post, fill it up with lots of text and then you click publish. We are guilty of that some of the time but then everyone makes mistakes right? 

This post is dedicated to explaining why you should stop that.

Do you know why lifestyle, fashion and food bloggers tend to ‘rise’ quickly? Because they delight their readers with pictures, beautiful ones at that.

Agreed, not all of us can be food or lifestyle bloggers because we all have different passions, but we need to infuse the wisdom from these bloggers into our blogging.

When you have large chunks of information to convey to your visitors, using imagery gives you the opportunity to make that information easier to understand. It takes far less time for someone to absorb information presented in a symbol than it does when they’re forced to read about it word-by-word.

Here are more reasons why you should use more pictures .

Symbols quickly convey complex instructions

If you have a pretty long content it is better and wiser to break it down using pictures and symbols. Use memes, GIFs and videos. This way you don’t have to type a blog post that is two pages long.


People are hard-wired for visual processing

According to Canva, approximately 20% of your brain is devoted to vision – the visual cortex – and that system “reaches out and interacts with at least half of your brain, sending electrical impulses all over the place.”

Colour plays a big role in capturing visual attention and a tool that can be leveraged to affect emotions and behavior.”

Communicating your message isn’t only about information

You could have a genius, 10-page report that answers every possible question anyone could think of, and most people will still prefer the condensed version in the form of an image. Efficient communication isn’t about conveying all of the information; it’s about conveying small chunks of information quickly and clearly. 

We know it is not easy but this is what you get from your readers when you make the effort


The top four questions on blogging and their answers!

Whether you are a new or experienced blogger, you would agree with us that there is always something new to learn about blogging. Today, we’ve collated some burning questions you might need answers to.

What are the benefits of or best reasons for blogging?

A: Too many to fully name, but just to get you started, you’ll:

  • Be able to express yourself, and share what you know and think with the world.
  • Interact with smart and interesting people around the world.
  • Learn a tremendous amount about yourself.
  • Learn a lot about anything you’re interested in.
  • Perhaps make a career out of it.

How do I get my first readers?

You’ve written a few posts but no one even knows you exist. You’ll need to connect with others, somehow, to share your posts with them. Social networks such as Twitter and Facebook, along with email, and commenting on other blogs (but not spamming them with lots of links to your posts) are great ways to connect with others and share the best of what you have on your blog. As you connect with more people, they’ll naturally start checking out your blog.


How do I get more readers or subscribers?

OK, you have a few readers, but you want more. Hundreds upon hundreds, thousands and thousands! Well, take it easy. Blogs don’t just explode overnight.

The best answer is just to provide useful and/or really interesting content on a regular basis — daily, weekly, or somewhere in between. As you continue to provide amazing content, your readers will share what you have, and others will start to find you. It’s slow growth, but better than spamming people.

What’s the most important blogging question I’m not asking?

You should be asking, “How can I most help my reader?” Bloggers get caught up in technical things, like blog platforms and widgets and themes and plugins…or in numbers, like visitors and page views and subscribers and comments and ad revenues but this is the wrong mindset.

Focus instead on how you can help people. Make your reader the center of your blog, and find ways to help your reader succeed (at whatever you’re teaching). The rest — stats and money and all that — will come later.


These questions have been curated from WriteToDone 

Seven blogging tools for bloggers with zero graphic design skills

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Isn’t it amazing how you do not have to be an expert graphics designer before you can design an image that would truly capture what your blog post is about? We think it is!

There are image creating tools that are easy to use, easy to navigate and produce high quality images all at the same time. Rather than resort to downloading images from stock photos that may not really capture the line of thought in your posts, you could actually be doing the design yourself without the help of a graphics designer.

You need to check these tools out. They are awesome resources for bloggers.

  • Canva – Apart from the exciting fact that this tool is free (to an extent), Canva is a surefire way of pretending like you have awesome graphics design skills as a blogger. Once you select your image dimension, you can pick from a blank canvas or preset design template, and quickly customize the graphic. There is an extensive library of free options to choose from.

  • Ribbet – Even though this tool has not been around for so long, it is gradually gaining some level of recognition. The degree of simplicity attached to the usage of this tool is simply unbelievable. It is a platform for simple photo editing and collage creation. With this tool, you can customize images for your blog posts without limits. All you need to do is drag and drop your photos into the pre-set collage templates.

  • Quotescover – You can tell the function of this tool from its name. If you are a blogger with an uncanny ability for churning out witty quotes, this is the tool for you. It is really simple. Add your own text or choose from their extensive library of quotes, pick an image and font, and publish. That is all!

  • Smushit – This is one tool that really does a good job of ‘smushing’ pictures with large file sizes. This tool helps to reduce the file size of images preventing your blog from loading pages on time. It would literally increase your blog’s page-load times.  The best part of this tool is that the quality of your pictures does not reduce with the file size. It remains intact.

  • Google Drawings – This is one fun tool for bloggers who love to have fun. All you need to do is upload an image, label it and add a few fun shapes. With that, you would have created a .png image with a transparent background. All you need to access this tool is a Google account and then you are good to go.

Some of us may never learn how to use Photoshop but we still would need to design a thing or two right?

Blogging tools you need to have

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Hello Bloggers, we are back with our big words!

If you have been thinking about blogging tools to use for an effective blogging experience, think no more because you are in the right place. Although the names may sound strange, these tools get the job done. 


This tool helps you optimize your website at a fast rate. Wondering how? It reduces your images by 70%. How interesting is this tool? The best part about it is that it is free. All you have to do is drag your photos or upload them to and download after they have been compressed. You can then upload the already compressed version of the photo on your blog. This tool does not discriminate against any image or photo. All photos are welcome.

Yoast SEO

Ever heard about Yoast SEO? (Yeah, we told you they had weird names)

Well, this tool is free as well. If you are a new blogger looking to get traffic from Google (who doesn’t want traffic?) this tool is for you. Yoast SEO will help you:

  • Get an in depth understanding of how Google goes about the page selection process that shows up at the top
  • Show you what you need to add to your posts for your website to be visible by Google SEO
  • Optimize your blog posts for specific keywords.

We do hope this will help you make the most out of your blogging experience.


Dear Blogger, in 2018 find your niche

Medieval(5)We are not here to sweet talk you today, we’re giving you undiluted truth, from a heart of love of course.

We hear you are interested in all the topics; lifestyle, health, photography, personal development, fashion and all things in-between.

Well, this is fantastic, if you are blogging for blogging sake. However, if you are interested in monetizing your blog, it would really help if you have a specific niche that can be known for.

Just in case you are wondering why single topics rather than multi-topics are the way to go if you are interested in blogging for business sake, here is why.

It is easier to classify your readership if your blog revolves round a single topic. Think about it for a second. If you are interested in learning how to cook good Nigerian dishes, would you rather subscribe to a blog that has a whole lot of stuff going on, ranging from technology to business to car racing to sewing or you would rather subscribe to a blog that is solely about all things related to Nigerian dishes? Our point exactly.

If you focus on one specific topic and concentrate on acquiring deep knowledge about that one topic, creating original content will not be difficult.

Advertisement and publicity for your blog would be easier as well because your logo would be all about making people see the niche you have carefully carved out for yourself.

You see why we say you need to find your blog niche, asap!

Let us know when you do.

#GrammarSeries – Here’s how to avoid the use of double comparatives and superlatives


Hello Sparkle Writers and welcome to the first grammar series in 2018!

Today we are talking about an aspect of adjectives that people often misuse in writing – Gradable adjectives or in other words adjectives that have levels of degrees. For example:

nice, nicer, nicest.

The general rule for the classification of adjectives is into three forms (the base, comparative and superlative) are as follows:

When the word is made up of just one or two syllables, the suffix ‘-er’ can be added to the comparative form while the suffix ‘-est’ can be added to their superlative form. For example:

Poor, poorer poorest

Big, bigger, biggest

The above words are made up of just one syllable.

On the other hand, if the word is made up of more than two syllables, ‘more’ is added to the comparative form while ‘most’ is added to the superlative form. For example:

Interesting, more interesting, most interesting

Terrible, more terrible, most terrible

The words above are made up of three syllables each. That is why it would be weird to say ‘terribler’ or ‘terriblest’

Here’s something to note: avoid the use of ‘more’ together with the suffix ‘-er’ and the use of ‘most’ together with the suffix ‘-est’

This would make expressions like ‘more nicer’ ‘most nicest’ ‘more bigger’ ‘most bigger extremely wrong. It either ‘more’ or ‘-er’ and ‘most’ or ‘-est’

This is the difference between SEO and SEM


Some bloggers hate it when they hear any of these acronyms but it doesn’t have to be so. Today we’d simplify it for you.

SEO and SEM are search marketing terms that we presume you must have heard of at some point in your blogging life. It is pertinent, however, to note that there is a difference between both of them.

According to Search Engine Land, Search Engine Marketing (SEM) is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization (SEO) is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”

A large part of SEO is creating valuable, high-quality content (e.g., blog articles and web page copy) that your target audience will find helpful. Over time, this results in increased traffic to your website.

On the other hand, SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) which give your blog the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.

There you have it! We do hope this helped you!