Why your contact information should be on your blog

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Having a blog and filling it up with great content is good but it won’t make so much sense if after reading your blog, readers cannot reach you because there is no contact information. 

Your contact page is your final link between you and your readers. If you are selling a service on your blog it is even more imperative that you update the page. How else do you expect readers to reach you?

Depending on what you want to achieve it is not enough to have a ‘contact us’ page, include your email address, your Instagram page url and other information that would help your readers link up with you on different platforms. The more the merrier!

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It is never too late to start blogging

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You really want to start your blog but you are afraid it’s too late. There are so many, probably too many, bloggers out there. “Why add to the number,” you keep thinking. We do not agree with you. 

Although we won’t deny that there are so many bloggers already in the blogspehere, this has absolutely nothing to do with your authentic and distinct belief that you have something to offer to an audience special to you. There is an infinity of niches that we doubt there will ever be a time when there will be no more opportunities for a new blogger. 

Are you worried that everything’s already been done? Well, people have been afraid of that for decades, and it doesn’t stop new blogs from emerging.  Every topic can be broken down into hundreds of sub-topics, and each of those subtopics can be broken down into potential target audiences.

You also need to realize that content audiences are consistently growing over time. More users are introduced to the internet, the internet becomes more and more accessible (such as with public Wi-Fi and mobile devices), and blogs become even more popular. The result is an ever-growing pool of potential readers that is currently showing no signs of slowing down.

We recently read a post from Christopher Foster a 79 years old man who recently  started blogging! You heard that right, he is 79  years old and he just started blogging, now tell us what is your excuse? 

Grow your social media followership through your blog

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Blogging is a blessing! Amongst the many benefits, blogging helps you grow your social media follower base consistently. You didn’t know that? Now you know. If you have always wanted your numbers on social media to improve, pay close attention to your blog posts and publish consistently.

Although blogging is not the only way to improve your numbers, your readers are one of the first and maybe your most loyal followers. Once you have picked a steady date and time when you’d be posting those who love your work will, consciously or unconsciously, also want to relate with you and get to know the face behind the blog.

This is why you should help them locate you easily. Put up direct links to your social media pages on your blog where your readers can easily find it and follow you. It is also important to mention to your followers to follow you across the various social media platforms. Sometimes putting it up is not enough, you have to say it. Little by little you’d begin to notice an increase in your social media numbers and if the content on social media is as good as what you put on the blog you’d keep them.

Please remember that this is not a magical way to grow numbers but if you are consistent you’d get the rewards.

The importance of easy navigation on your website or blog

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There is a kind of frustration you feel when you log into a website/ blog and have to go through so much stress to find information. Really, you do not want to give your readers the trouble of looking for content when there are easier ways to make your website easily navigable. Arrange your site in such a way that makes sense to your visitors.

Here are tips to make your website fun to visit.

  • Include a search box in the same position on every page.
  • The logo should be clearly displayed on every page and a click should take them back to the homepage.
  • Use consistent font on every page.
  • Use dark characters on a light background.
  • Do not make readers scroll too long to get to the end of your page.
  • Use headers and bulleted lists for quick scanning.

Always make your blog very easy for your readers to go through and get information. They won’t hesitate to come back when you do that. 

 

These tips will make your readers love your blog!

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Let us face it. All bloggers want their blogs to be read, loved and adored. It is not a bad desire; after all, the whole point of blogging, apart from the need to probably express your own views and opinions, is to connect with your readers. There is that innate desire to feel like your blog is indeed loved. This translates to your work being appreciated by other people who are not in your family and friend circle. We’ve got the answer if this is what you want to achieve.

Know that your blog is beyond you

If you want people to love your blog it is only logical that you consider these people in your writing. You have to ask yourself, “What category of people am I interested in capturing?” And by capturing, we mean getting a hold of their heart and attention. There are so many categories of people to focus on: bloggers, teenagers, Christians, fiction writers, non-fiction writers, poets, bankers, nursing mothers, singers and the list goes on and on. The main point is this: you need to really care about what your target audience cares about and write about what your target audience can relate with.

Learn the indispensable art of humour

You cannot escape this art as a writer. It is important that you learn how to infuse humour into your write-ups. Humour has a way of brightening things up. It is refreshing. If you want people to love your blog, you have to leave them with an impression – the kind that would have them wanting more of what you have got to offer. Let every single one of your blog posts leave them with a smile on their faces or with some ribs cracked, however the case may be.  We are not asking you to fake it, but the more you blog the better you’d become at this.

Respect punctuation marks

We had this Grammar Series on the real purpose of commas last week. You can check it out right here. This is so important. Punctuation marks help your target audience get your message clearly without their having to go through mental torture trying to grasp your point. Use them appropriately. Please remember this, when it comes to punctuation, you are not allowed to freestyle!

2 surefire tips on writing a captivating blog headline

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Hey, Sparkle Writers! It’s blogging series today and we are focusing on headlines. 

A headline is the first thing your reader sees before deciding to either click or not to click the link to your blog post. The need to understand the science of catchy titles for your blog posts is intense. Ok maybe it’s not as scientific as we just made it sound, but you get what we are saying.

How you write your headline could determine if you drive traffic to your blog or not. We saw this concise article on the bufferapp website where Leo Widrich, co-founder at Buffer, wrote about the best research on writing great blog post titles. We would like to let you in on some of the tips he found after his web research.

Give your readers numbers – the bigger the better

The bigger a number in a post, the farther it spreads. Iris puts it more clearly with great examples:

  • Make lists:8 reasons to…”, “15 tips to…” – Indicating a number of items on your post makes it sound more diverse, practical and easier to read. We found that these work exceptionally well.
  • Use digits rather than words – “10 ways to…” works well than “Ten ways to…” This is often a common blogging mistake that can easily be avoided.
  • Place the number at the head of the sentence. “5 ways social networks are changing the world” will work better than “How social networks change the world in 5 ways”.

Of course, we can’t always make a list post for every article we write. In that case, the following might work:

Everyone wants to be taught – Use “Introduction”, “The beginners guide”, “In 5 minutes” and “DIY.” A key idea about writing great headlines that great copywriters have mastered for a long time and that Iris and her team underline also is to teach people something. After all, we all want to get smarter. A common way to think about it is to make a lot of “How to” articles. The bad news is that whilst they do teach people something, they don’t spread as far. Instead, change it to something more specific, so people will know beforehand, what they will get.

An example:

  • Instead of:“How to get better at organizing your day.”
  • Try:“The 5 minute guide to organizing your day for more focus and productivity”

Being specific, while also showing that the article will be in depth, is one of the most important things to focus on.

If you do this your blog will not grow

Every blogger wants a responsive, irresistible, if possible, money making blog. However, there are a few things you do that can affect the growth of your blog.

One of them is failing to promote your content WELL. Note that we didn’t just say failing to promote your content. Do you just send broadcast messages to the few contacts on your WhatsApp list and forget about that post? That’s definitely not enough. 

You need to ensure you add sharing buttons to your blog articles and share content at peak times of your audience’s social activity.

You may be wondering why. We’ll tell you.   

Blogging is a very time sensitive work. Don’t just think you can write, publish and share content whenever you want. You must be sensitive to timing to get the optimum engagement. 

Other important things you can do include:

  • Sharing your article on social networking sites with images (to make them more attractive)
  • Sharing content multiple times on social media sites
  • Keeping up with your content by responding to comments etc.
  • Encouraging your blog authors, contributors, team members, friends and family to use their social networks to help share your blog content.

For your blog to grow, you need to be intentional about it. Put in the work and you will see the results. 

Here’s what you need to know about changing the name of your blog

 

Have you been thinking of changing the name of your blog but you think you would be committing a criminal offence under the blogging code if you actually do.

Fear not!  Today’s post has come to your rescue!

Just like your personal name, the name of your is super important. It is literally the first thing that anyone notices about your blog and it helps to pass a strong message about what your blog is about.

When you want to change your personal name there are so many things to consider. The same aplies when you are thinking of changing the name of your blog. It is possible to outgrow a name when it comes to blogging but you must take precaution. 

You have to consider the following;

How important is it?

Is it really that important? A name is not something you play with. Why do you want to change the name, and essentially your identity online? Because you feel like it? Because the current name doesn’t exemplify what the blog is about anymore? You need to answer all these questions.

How far gone have you gone in the blogging game?

For popular bloggers, it may be difficult to change their name because they have spent so much time, energy and money in turning that name into a brand. If your readers are already accustomed to the name of your blog you may want to think twice before you change that name.

Match your blog’s new name with a domain. 

If it’s imperative that you change the name of your blog please make sure that you do all you can to match the blog’s name and domain (URL). As you’re considering what to change your name to, do a search to see if the domain is available (and try to get the .com and .net). Having your blog name and URL match isn’t just good SEO, it’s an easy way for people to find you. If a reader can remember the name of your blog, she can remember your URL and find you. 

Match your brand throughout your social media accounts. 

Once you change the name of your blog update the change on all your social media accounts. Let your followers know and change your bio information where you need to. It is not nice to confuse everyone. 

We hope this was helpful! 

 

 

Do this when you don’t know what to blog about

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You have decided to be consistent with blogging and you even went ahead to set a target for yourself. The only issue is that you don’t know what your next post will be about. 

We have a suggestion for you – Do something interesting and then write about it.

If you really think you are stuck, do this and it will fix all your problems. Life is way easier to write about when you’re doing something interesting. Don’t you think so? Take a course, tick activities off your bucket list, say hello to a stranger on your way from work. It doesn’t have to be anything super serious but it must be interesting enough to catch the attention of your blog readers. 

You never can tell, they may like the post so much and request that you make that post a regular one on your blog. This would however not happen if you do not try it out first. 

Blogging doesn’t have to be so straight jacketed and boring. Try new things and have fun while you are at it. Just make sure that you don’t use writer’s block as an excuse not to write. You know what we think about it already. 

What to know before you create a social media page for your blog

Hello Sparkle Writers. Last time, we talked about the difference between getting traffic and building an online community. Since the post was such a hit we figured we would do a sequel on what you need to put in place before you think of building a community. Grab your notepad because there’s so much to learn!

It is a lot of work.

Make no mistake about it. Opening a Facebook page, WhatsApp group or any other social media platform for the sake of growing your online community is a lot of work. If you are not ready to commit to doing ALL it takes, it is better you don’t start. There are too many abandoned pages on social media. Yours should not be part of it.

Your followers won’t increase overnight.

Those popular bloggers with one million views on Youtube have put in several months and sometimes years of work to get to where they are. Do not expect that in three weeks you’d achieve what they have in three years. Your followers will grow, it will just not be overnight.

You need to be consistent.

If you want to post three times a week then do so. Whatever frequency you decide to go with, make sure you follow it diligently. Remember you are managing a page. You can’t afford to go silent on the group and allow members to do what they please.

Giveaways alone don’t cut it.

Don’t misquote us. Giveaways are good, not just good, they are great! But if that is your only strategy to increase your readers then you’ve failed before you even started. Your content is KING and that’s one sure way of gaining loyal followers giveaway or no giveaway. Many people will like your page, follow you on Instagram and share your post because they want to win.  What you post afterwards determines where they’d stay.

We hope this helped!