Why your contact information should be on your blog

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Having a blog and filling it up with great content is good but it won’t make so much sense if after reading your blog, readers cannot reach you because there is no contact information. 

Your contact page is your final link between you and your readers. If you are selling a service on your blog it is even more imperative that you update the page. How else do you expect readers to reach you?

Depending on what you want to achieve it is not enough to have a ‘contact us’ page, include your email address, your Instagram page url and other information that would help your readers link up with you on different platforms. The more the merrier!

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It is never too late to start blogging

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You really want to start your blog but you are afraid it’s too late. There are so many, probably too many, bloggers out there. “Why add to the number,” you keep thinking. We do not agree with you. 

Although we won’t deny that there are so many bloggers already in the blogspehere, this has absolutely nothing to do with your authentic and distinct belief that you have something to offer to an audience special to you. There is an infinity of niches that we doubt there will ever be a time when there will be no more opportunities for a new blogger. 

Are you worried that everything’s already been done? Well, people have been afraid of that for decades, and it doesn’t stop new blogs from emerging.  Every topic can be broken down into hundreds of sub-topics, and each of those subtopics can be broken down into potential target audiences.

You also need to realize that content audiences are consistently growing over time. More users are introduced to the internet, the internet becomes more and more accessible (such as with public Wi-Fi and mobile devices), and blogs become even more popular. The result is an ever-growing pool of potential readers that is currently showing no signs of slowing down.

We recently read a post from Christopher Foster a 79 years old man who recently  started blogging! You heard that right, he is 79  years old and he just started blogging, now tell us what is your excuse? 

Grow your social media followership through your blog

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Blogging is a blessing! Amongst the many benefits, blogging helps you grow your social media follower base consistently. You didn’t know that? Now you know. If you have always wanted your numbers on social media to improve, pay close attention to your blog posts and publish consistently.

Although blogging is not the only way to improve your numbers, your readers are one of the first and maybe your most loyal followers. Once you have picked a steady date and time when you’d be posting those who love your work will, consciously or unconsciously, also want to relate with you and get to know the face behind the blog.

This is why you should help them locate you easily. Put up direct links to your social media pages on your blog where your readers can easily find it and follow you. It is also important to mention to your followers to follow you across the various social media platforms. Sometimes putting it up is not enough, you have to say it. Little by little you’d begin to notice an increase in your social media numbers and if the content on social media is as good as what you put on the blog you’d keep them.

Please remember that this is not a magical way to grow numbers but if you are consistent you’d get the rewards.

The importance of easy navigation on your website or blog

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There is a kind of frustration you feel when you log into a website/ blog and have to go through so much stress to find information. Really, you do not want to give your readers the trouble of looking for content when there are easier ways to make your website easily navigable. Arrange your site in such a way that makes sense to your visitors.

Here are tips to make your website fun to visit.

  • Include a search box in the same position on every page.
  • The logo should be clearly displayed on every page and a click should take them back to the homepage.
  • Use consistent font on every page.
  • Use dark characters on a light background.
  • Do not make readers scroll too long to get to the end of your page.
  • Use headers and bulleted lists for quick scanning.

Always make your blog very easy for your readers to go through and get information. They won’t hesitate to come back when you do that. 

 

Here’s all you need to know about Buzzsumo, the content app for bloggers

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Blogging is easier when there are tools to help you. We found this incredible app and we are excited to tell you all about it.

Have you heard about It is called Buzzsumo? It is an amazing tool for blogging and bloggers.  If you have not, you do not have to worry because we have got you covered.

Here is all you need to know about Buzzsumo;

According to Mike Gingerich Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic or on any website. Do you know what this means? You can use Buzzsumo to find out what content people in your niche are interested in or talking about. That’s incredible for any blogger who wants to reach people and build conversations on the web. Who doesn’t want that though?

Here are a few more things we found out;

  • It is an online search and analytics app that works across the main social networks to give your business valuable insights for content marketing and SEO purposes.
  • Buzzsumo identifies engaging content based on what people are sharing the most on social platforms.
  • It can search for any niche or topic
  • Buzzsumo will help you find interesting content to curate
  • It helps you discover influential experts, writers, and influencers who can promote your content
  • It can analyze what topics, headlines, and content formats work.

We do hope that this tool will help you blog more efficiently and effectively.

 

These tips will make your readers love your blog!

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Let us face it. All bloggers want their blogs to be read, loved and adored. It is not a bad desire; after all, the whole point of blogging, apart from the need to probably express your own views and opinions, is to connect with your readers. There is that innate desire to feel like your blog is indeed loved. This translates to your work being appreciated by other people who are not in your family and friend circle. We’ve got the answer if this is what you want to achieve.

Know that your blog is beyond you

If you want people to love your blog it is only logical that you consider these people in your writing. You have to ask yourself, “What category of people am I interested in capturing?” And by capturing, we mean getting a hold of their heart and attention. There are so many categories of people to focus on: bloggers, teenagers, Christians, fiction writers, non-fiction writers, poets, bankers, nursing mothers, singers and the list goes on and on. The main point is this: you need to really care about what your target audience cares about and write about what your target audience can relate with.

Learn the indispensable art of humour

You cannot escape this art as a writer. It is important that you learn how to infuse humour into your write-ups. Humour has a way of brightening things up. It is refreshing. If you want people to love your blog, you have to leave them with an impression – the kind that would have them wanting more of what you have got to offer. Let every single one of your blog posts leave them with a smile on their faces or with some ribs cracked, however the case may be.  We are not asking you to fake it, but the more you blog the better you’d become at this.

Respect punctuation marks

We had this Grammar Series on the real purpose of commas last week. You can check it out right here. This is so important. Punctuation marks help your target audience get your message clearly without their having to go through mental torture trying to grasp your point. Use them appropriately. Please remember this, when it comes to punctuation, you are not allowed to freestyle!

2 surefire tips on writing a captivating blog headline

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Hey, Sparkle Writers! It’s blogging series today and we are focusing on headlines. 

A headline is the first thing your reader sees before deciding to either click or not to click the link to your blog post. The need to understand the science of catchy titles for your blog posts is intense. Ok maybe it’s not as scientific as we just made it sound, but you get what we are saying.

How you write your headline could determine if you drive traffic to your blog or not. We saw this concise article on the bufferapp website where Leo Widrich, co-founder at Buffer, wrote about the best research on writing great blog post titles. We would like to let you in on some of the tips he found after his web research.

Give your readers numbers – the bigger the better

The bigger a number in a post, the farther it spreads. Iris puts it more clearly with great examples:

  • Make lists:8 reasons to…”, “15 tips to…” – Indicating a number of items on your post makes it sound more diverse, practical and easier to read. We found that these work exceptionally well.
  • Use digits rather than words – “10 ways to…” works well than “Ten ways to…” This is often a common blogging mistake that can easily be avoided.
  • Place the number at the head of the sentence. “5 ways social networks are changing the world” will work better than “How social networks change the world in 5 ways”.

Of course, we can’t always make a list post for every article we write. In that case, the following might work:

Everyone wants to be taught – Use “Introduction”, “The beginners guide”, “In 5 minutes” and “DIY.” A key idea about writing great headlines that great copywriters have mastered for a long time and that Iris and her team underline also is to teach people something. After all, we all want to get smarter. A common way to think about it is to make a lot of “How to” articles. The bad news is that whilst they do teach people something, they don’t spread as far. Instead, change it to something more specific, so people will know beforehand, what they will get.

An example:

  • Instead of:“How to get better at organizing your day.”
  • Try:“The 5 minute guide to organizing your day for more focus and productivity”

Being specific, while also showing that the article will be in depth, is one of the most important things to focus on.

A guide to finding your writing style

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Hello Sparkle Writers, we know some of you do not still understand what writing style is. Today we’ve found a simple and profound way to explain it to you.

For a minute, we would like you to think about all the fashion designers you love following on Instagram and why you love following them. Your reason would, most likely, be that you love their style, which might probably include how they are able to take the mundane, everyday fabric or clothing and transform them into something exquisite, adorable and wearable. 

So, you would most likely recognize your favourite fashion designer’s work anywhere because they have managed to carve their own niche and create their own style which is kind of like their personal signature on the outfits they design.

I hope you can catch a glimpse of what writing style means and what it means to have one as well. To have a writing style is to have a voice that sets you apart from the rest of the writers out there. 

To have a writing style is to have a unique way of transforming ordinary words into the most wonderful of write-ups or articles or stories or whatever it is you write. Every writer has a voice; every writer has a style. Imagine a writer with no style or voice? That would be terrible. 

The reason you love your favourite authors is because they have a voice or a style that you resonate with. Your favourite authors remain your favourite authors even if your best friend does not share your point of view or your perspective about the way they express themselves. 

All of these writers found their style and developed it. Now, it is time to find yours. When you do find your voice, stick to it and stop trying to copy some other writer’s style. Doing that would be tantamount to answering someone else’s first and last names. We bet you don’t want to do that!

Eight Blog Post Ideas That Will Make Your Blog Sparkle

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You would agree with us that it is not easy to come up with great content and ideas for your blog. Every blogger wants to write fresh and creative posts. Besides, no reader wants to read stale and uninteresting articles. Here are eight blog post ideas that will make your blog sparkle. 

Publish some little or unknown facts

The internet and different encyclopedias are full of facts, some of them really random. For example, “Did you know that the pink/red/white colour of flamingos comes from the food they eat?” You probably didn’t.

All of these facts can be gathered in your own post to generate buzz. Besides you’d be providing them with information they may need later. 

Write a post about things you regret doing or not doing

When you surf around Yahoo answers, you’ll find many very popular topics and posts about the things people regret doing and not doing. Try to write down your own list. Who knows, you might get comments from people who have a shared background experience with the things you have regretted not doing.

Publish a “What If” post

Use your imagination and write a post about what will happen if you going to move to another country or travel the world after winning a billion dollars. People love to dream and believe that these things will happen to them. 

Make a handwritten post and publish it by taking a photo

Hand-written texts look amazing and show your creativity as well as character. They help your audience see a different side of you; like your handwriting. Lol. 

Write a FAQs post

What questions do you get asked constantly, either about yourself or about others? Create a Frequently Asked Questions post answering all these questions.

Shoutout to your mentors and fans

Write a post naming specific people who have influenced your blogging journey. Be sure to let them know when the post is public to help drive their followers to your site. 

Showcase a reader

Do you have a strong relationship with some of your loyal readers? Ask one of them if you can interview him or her and post his or her responses on your blog. People love reading about themselves anyway. As long as the questions are interactive and the answers engaging you’d get readers.

Write an open letter

Do you have someone you have always wanted to say something to, whether it is a child or a celebrity or a robot? Say those things and post it on your blog for the world to see.  

Remember that except your blog is niche based, it’s a personal diary where you can publish whatever suits you. 

 

Culled from textbullet

 

 

Do this when you don’t know what to blog about

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You have decided to be consistent with blogging and you even went ahead to set a target for yourself. The only issue is that you don’t know what your next post will be about. 

We have a suggestion for you – Do something interesting and then write about it.

If you really think you are stuck, do this and it will fix all your problems. Life is way easier to write about when you’re doing something interesting. Don’t you think so? Take a course, tick activities off your bucket list, say hello to a stranger on your way from work. It doesn’t have to be anything super serious but it must be interesting enough to catch the attention of your blog readers. 

You never can tell, they may like the post so much and request that you make that post a regular one on your blog. This would however not happen if you do not try it out first. 

Blogging doesn’t have to be so straight jacketed and boring. Try new things and have fun while you are at it. Just make sure that you don’t use writer’s block as an excuse not to write. You know what we think about it already.