Some bloggers hate it when they hear any of these acronyms but it doesn’t have to be so. Today we’d simplify it for you.
SEO and SEM are search marketing terms that we presume you must have heard of at some point in your blogging life. It is pertinent, however, to note that there is a difference between both of them.
According to Search Engine Land, Search Engine Marketing (SEM) is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization (SEO) is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”
A large part of SEO is creating valuable, high-quality content (e.g., blog articles and web page copy) that your target audience will find helpful. Over time, this results in increased traffic to your website.
On the other hand, SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) which give your blog the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.
There you have it! We do hope this helped you!