This is the difference between SEO and SEM


Some bloggers hate it when they hear any of these acronyms but it doesn’t have to be so. Today we’d simplify it for you.

SEO and SEM are search marketing terms that we presume you must have heard of at some point in your blogging life. It is pertinent, however, to note that there is a difference between both of them.

According to Search Engine Land, Search Engine Marketing (SEM) is “the process of gaining website traffic by purchasing ads on search engines,” while Search Engine Optimization (SEO) is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”

A large part of SEO is creating valuable, high-quality content (e.g., blog articles and web page copy) that your target audience will find helpful. Over time, this results in increased traffic to your website.

On the other hand, SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, PPC advertising allows you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) which give your blog the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.

There you have it! We do hope this helped you!



#WriterSpotlight – For Adebisi Olaniyi as long as there’s life, the ink will always flow




It’s the last Thursday before we close for the year and we have an amazing writer, Adebisi Olaniyi to end this segment of #WriterSpotlight with us. She’s got a heart of gold and it shows through her words. Her desire to use her words to heal hearts is commendable and you’d learn from her. Enjoy her interview with us.

Hello Adebisi. Can you tell us a bit about yourself and what you do?

I am Adebisi Olaniyi. A Christian, a wife, a mother and a teacher.

How did your journey as a writer begin?

I have always loved to write, in my secondary school days, I wrote articles, poems, songs, and stories. I was always one of those who wrote the good essays. I knew there just had to be something with me, talking and writing. I made a consistent effort to develop my desire to write. I was a member of the literary and debating society, drama club and I readily made myself available for every opportunity to speak and prepare an article. I actually have a novel unpublished, I wrote that book before I got into the university and the title plays in my head all the time “The Recorder’’ I just might bring it to life. I like to put my thoughts in writing, where my mouth fails me sometimes, my pen never does. There’s no story as to how I started writing but for as long as I can remember I have always loved writing, It is a gift that has been expressed at every stage of my life.

What do you love most about writing?

I love the fact that writing helps me realise myself and also helps others realise a part of themselves. It is healing for me and healing for the reader, I like the fact that writing is selfless, more than anything I seek the joy, satisfaction and change of someone I may never meet. Every time I put a pen on paper, it is so that a life may be excited, hopeful and changed with the knowledge of those words.

In what ways has your writing grown since you stated writing?

It has a better structure, I know my audience, I have my message. Recently as a way of living love I started a poem series that has people’s names as titles. That has been widely received, many people have asked for their poems as well and that is refreshing. I recently made a poetry delivery at a send forth and people felt the emotions in the words, some were in tears and daily I am relating well with the power of words. Soon I just might take those deliveries to weddings. I see how people are moved by my words and how I have learnt overtime to organise my thoughts for every audience.

Where do you get inspiration from when you want to write a story?

My inspiration comes from God and His creation, most things I write about are usually in line with His word, lives and lessons I’ve learnt over time.

There are people who believe that writing can never be financially rewarding. What are your thoughts about this?

The most noble and life changing visions are never truly measured by money but the heart. It is true that you may not get ‘gbem’ money from writing but there are people who have made a honest and comfortable living from writing. Write because you like to write. Write because you have things to share, write because there’s a void to feel. You see the heart of riches that comes with writing far exceeds any financial compensation at least for my kind of writing. The lives that find company, The hearts that are renewed, The legs that get to work simply by reading your words. No writer should choose that over money. It may not be as financially rewarding as we would hope but its price is far above money.


You authored your first book ‘Pointless’. What inspired that daring title?

Pointless was a word divinely received. It was after the book had being written that the title formed its essence. God was simply saying at the point of purpose, at the point where love should be expressed, if we are living less than the intentions of the creator, then that would be POINTLESS.

What major lessons have you learnt since you published the book?

That there’s a meeting place for all humans and it is in the heart of love. We are all equal with different abilities, we need each other and more than anything we need to love beyond what we see. Love is big and deep. Writing has helped me to understand what God truly intends for us and I am trying to live that in the gift of everyday.

What do you want your book to achieve?

If I could make it happen, the book would be free but I can’t afford that right now. But I have given a good number as gifts to people. I hope that the world will see and receive the message in the book because if we all receive the message as purely as God intended, we would be better people and the world will be beautiful again.


What is your ultimate dream as a writer?

For hearts to be happy, merry and changed through the words I write. That through the words I have written many years from now, people will know my cause and interest even when they may never meet me and live believing that there’s love in their heart bigger than the pain in the world. You know nothing brings joy than a book or write up that fulfills its breathed purpose in the lives of others.


Do you think you will ever retire from writing?

No I won’t, God helping me. As long as there is life, The ink never stops flowing.

Aside from writing, what are your other hobbies?

Teaching, Cooking, Dancing, Acting, Composing, Speaking, and most recently designing.

Any advice for other writers who have stalled in publishing their books?

Writing is a call to heal and share. What do you have that is worth sharing? What purpose do you seek to serve? Entertainment, motivational. Whatever it is find your art and stay consistent. Your motivation should be in those you seek to share with. Writing is personal and until you find your own reason, you may not get around it, many have lost the sense of their reason and are frustrated and lost in their own art. Once you know why, you just keep going and don’t stop for the sake of those who always need your reminder. So whatever you have in your hands now, please put it out there, someone needs to read it. No better time than now when the world needs the comfort and company of inspired words.


To reach Adebisi or buy her books visit her instagram page, @prime_pen or blog.



#WritingQuote – Don’t be fake. You are more interesting as you truly are


Ask questions. Never pretend to know what you don’t know, otherwise you will never learn. Read books. Do things properly. Do not write formal emails in text language where ‘you’ is one letter of the alphabet. Don’t be fake. You are more interesting as you truly are. Don’t measure yourself using another person’s yardstick. Be curious about the world. – Chimamanda Adichie (Nigerian), Author of Americanah.

This is some real life advice for your consumption. Great writers read other writers. That you are a writer does not mean you should be all-knowing. Be humble enough to read books and stop pretending like you know everything.

Another candid advice from Chimamanda is this: jettison the mask you wear and come out plain. Avoid being fake like it is a plague because it actually is. Be the interesting person that you are. Yes, you are really interesting. That boring life is what someone else may just be interested in.

Another thing Chimamanda emphasizes is measuring one’s self using someone else’s yardstick. This is what most writers are guilty of. You have got to learn that no writer is your standard measurement.

Lastly, be curious about the world. You see, this is really profound. Curiosity opens you up to knowledge about the world you live like never before besides, curious people always make the most amazing discoveries.

#WordOfTheDay – Learn what Timbuktu means


Our word for today is a weird word. You might actually be tempted to think that such a word is not in the dictionary but it exists. That’s the beauty of the #WordOfTheDay segment.

The word is “Timbuktu” and it is pronounced as /tim-buk-TOO/

It is a noun that simply means a remote place. However, the name originated from the name of a town in central Mali, West Africa.


The restaurant was located in Timbuktu.

She was so exhausted that she parked her car in Timbuktu.








#PickOfTheWeek – Success redefined


Medieval(1).jpgHey Sparkle Writers! Our #PickOfTheWeek focuses so much on success and we felt it would be good to define or maybe redefine what it means as we enter a new year.

We hope you learn a thing or two from this week’s pick.

Do you agree with us that Gbolahan always brings his A game on in this segment? Today isn’t any different. His take on success is true.



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Sometimes we have to go through those ‘dark’ times to have victory because it is in those times we conquer our demons. We couldn’t have said it any better Victoria.

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Writers will know this so well. Sometimes you are writing a story or an article and by the time you are done you realize it isn’t the idea you started with that you ended with. It’s probably a better one.

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When help is dong more harm than good, it is better to let go. Victory is right with this one.

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#GrammarSeries – Learn how to use ‘the’ properly


In English Language, there are three articles “a, an, and the.” Today, our focus will be on the article “the.”

This article is a definite article and is used to express a definite or specific meaning. It can be used with both uncountable and countable nouns.

It is good to note that there are different situations where a noun could have a specific or definite meaning. They are as follows:

  • A noun can have a definite meaning if the noun identifies something that has been previously mentioned

Speaker A: Did you see the car I told you about yesterday

Speaker B: Yes, I did. The car was damaged beyond repair.

In the above example, it is assumed that “the car” that is being referred to is something that is known to both the speaker and the hearer in the conversation.

  • A noun can also have a definite meaning when it identifies a unique subject.

The moon will not be full tonight

The sun rises in the East.

“Sun” and “moon” in the above examples are unique subjects. It would be wrong to say “a moon” as though there are many moons on planet Earth.


Dear writer, you are a gift to your world


It’s the season of giving and what better thing to talk about than how precious writers are to the world?

Writers are gifts. Yes, you are a gift to the world. Take it or leave it. It is high time you began to unveil more of your words to the world and take off the wrapping sheet little by little. You know, when gifts are presented to people, they are wrapped in beautiful sheets majorly for the purpose of unveiling the content by the would-be recipient of the gift. If the wrapping sheet is not taken off, nobody gets to see what is in it. Nobody gets to ‘ooh’ and ‘aah’ over the beauty of the gift.

That is our point exactly. You world is not going to know it has been given a gift if there is no unveiling or unwrapping. This is the season and this is the time for you to show your world what it has been missing. Let your words flow out of you without trying to hold them back. Give your words the chance to put a smile on someone’s face. Give your words the chance to heal; the chance to give someone a ray of hope in this depressing world. The sky is wide enough for you to sparkle and be the gift that you are to your world.

Whatever it takes dear writer, unveil your gift. Of what use would a gift be if it just remains in one corner with no unwrapping or unveiling? You are right! It would not be of use to anyone. It would just be there sitting pretty and not making ANY difference. You do not have to be that way. Write and make a difference to your world. That is how it starts.

Never forget that you are a gift. Be that gift and let your star sparkle like never before.

Weird blogging tips that actually work.


You may have heard some of these tips before and others may sound strange to you but trust us when we say they work. We found them on Marc’s blog and we instantly thought to share with you.

  • Never wait until it is time to blog before penning down ideas that come to you as you go about your normal activities. Document them as they come so you would have what to always blog about. Some bloggers would have ideas and feel its not time to jot them down because they are not supposed to blog today! Stop that from now.
  • Have you ever thought about doing a post about Google? This is no joke because it works. Google loves when you talk about her and will make sure your blog comes up during a search.
  • Get Google Authorship. When someone searches your name, a box with your picture and latest Google Plus post will appear to the right. Google Authorship is a way to link content you create with a Google+ profile. 
  • Review products on Amazon. Millions of people visit Amazon, and one of the products you like may only have 50 reviews. People hear your honest opinion, and as you review more products, people will see you more often. As people see you more often, they will want to learn more about you. Then, they find your blog.

How did you find these tips? Try them and let us know which one works for you.

#WriterSpotlight – “Everyone has a story. Don’t be afraid to share yours.” Affiong Ene-Obong


There’s something powerful about a writer who has a WHY! We love Affiong Ene-Obong because she knows why she writes and the reason is powerful. Find out in today’s #WriterSpotlight.

Hello Affiong, please introduce yourself

I’m Affiong Ene-Obong, a lawyer, author, poet and content creator. I’m a young lady who earnestly desires to inspire, impact and transform lives with my talents, spreading light and love across the world. I’m a member of The Association of Nigerian Authors (ANA), Rivers State Chapter, Poets In Nigeria (PIN) and member of The Sea View Poetry Club, Port Harcourt. I’m an advocate for young people living with disabilities. My first book, ‘A Life Called Forever’ is a collection of inspirational poems beautifully written to inspire, impact and transform lives; spurring others to live their best lives amidst life struggles, obstacles and detours. My second book; a debut novel encourages women and kids with special needs to live their best lives giving them love, wings and showing them their roots.

When did you discover that you had a passion for writing and why did you decide to follow this passion?

I discovered I had a passion for writing as a child. I had beautifully written essays and I was commended for my effort so I decided to hone my craft.

You authored the book ‘A Life Called Forever.’ What inspired this book?

My book, ‘A Life Called Forever’ was inspired by my earnest desire to fulfill God’s purpose for my life. I told Him to write His stories on my heart so I could share with the world.  The poems were composed to spread His light and love across through the words He gave me.

I write for those who see light in words and hope in my self- expression. In my opinion, writing is an act of faith and not a trick on grammar. Everyone has a story. The art of writing gives anyone the ability to express oneself freely, sharing stories with anyone, anywhere and that’s what I love.

What challenges did you think you were not prepared for in the process of putting this book together?

The challenges were minimal but with perseverance, I pulled through. I was determined to share stories with the world.


What do you love most about writing?

I have been able to share my stories with the world and lives have been transformed to the glory of God. Writing has become not just a passion, but a medium of communication. Writing has grown in leaps and bounds over the years because I haven’t stopped learning and improving.

What is your ultimate dream as a writer?

My dream as a writer is to inspire impact and transform lives with words and ultimately make the world a better place.

Do you think you will ever retire from writing?

Writing is a passion, it’s a gift. I live to write; I write to live.

Aside from witing, what are your other hobbies?

Aside from writing, I like researching, editing, singing, studying and I’m an art enthusiast.

What do you love about The Sparkle Writers Hub?

The Sparkle Writers Hub is a platform for writers to hone their craft, connect with others, learn and grow. Sparkle Writers Hub coaches, trains and motivates and encourages writers to believe in the talents they possess.

What advice do you have for people who know that they have a message to share but fear keeps holding them back?

Everyone has a story. Don’t be afraid to share your stories. The world wants to hear your voice and your words could be louder than your voice. 



#WordOfTheDay – Learn what Quaggy means


Hello Sparkle Writers, we hope you’ve been using the new words on this section of the blog? Today’s word is “Quaggy” pronounced / KWAG-ee/.

Can you guess what it means?

It is an adjective that describes the nature of something. It could mean marshy, flabby or spongy.

The word originated from the word “quag” (marsh) which has an unknown origin.

Look at these examples:

Ariana playfully poked at her grandfather’s quaggy belly.

The soil in our garden has a quaggy feeling when touched.

We would love to see your own sentences using this word. Drop them in the comment box!