Blogging Series – Don’t lose your old readers trying to find new ones

Medieval (4)

We found this valuable tip for bloggers by Darren Rowse and we had to share. We hope you learn a few things from this.

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

Focusing on your readers is a great way to get to know them better. I love the way Daniel Burstein describes blog readers’ expectations of you as a blogger:

A blog is really two things. One, simply a piece of technology, a platform. But, two, it is a promise in the minds of most readers, who expect that the blog should have actual content with some elements of value that is hyper-targeted to their needs. Much like with a newspaper. Readers don’t just look at a newspaper as newsprint that is delivered on their driveway every morning. They look at it as valuable information about their city, where they live, and the things that they do.

Preserve your old readers as you pursue new ones. 

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