Are you ready to find your niche? Here’s what you need to do

by Adedotun Adejoorin


In our previous post, we told you why you need to find your niche if you want to be successful as a writer. We’re sure you’ve started thinking of how to find your niche and we’re here to help you do just that. You will definitely find this helpful so keep reading!

To find your niche, here are the steps you need to take;

Identify the things you love. One of the best things that can happen to a writer is being able to write about what they love. What do you love? Can you imagine someone who is in love with fashion and entertainment having to write about why the economy of the world is suffering? That is a complete mismatch. Whatever it is that you love to do, whether it is sport, volunteering for a children event, farming and so on, write about it. You will most likely excel in that area if you do.


Write about what you do. If you love what you do then you can leverage on the information and experience you have. This will help you to connect better with your readers as you would be able to give them real time advice. For example if you make or design clothes, why don’t you consider starting a blog or writing for a fashion magazine? This is one of the fastest ways of carving a niche for yourself.


Write about that thing you’ve always wanted to try. Are you a lawyer but you have always wanted to learn how to play the piano? Then write about it. You could take your first piano class and write something on ‘5 things every beginner keyboardist has to know.’ That way, you can document your journey as you go.

Know the audience you want to reach. This is another way to carve out a niche for yourself. Who are you interested in talking to; stay at home mums, college students, artisans, politicians? Try to discover your preferred audience especially if you want to write professionally. Prospective clients will be thrilled to know that you focus on their target market already.


BONUS POINT. If you are still stuck, participate in online conversations on blogs and websites that interest you, go for events and programs that you find exciting. One way or the other you’ll find things that resonate with your spirit and you will find your place as a writer.

After you have done all these, it is important to note that some niches are more lucrative than others so you have to decide whether you’ll stick with your innermost desires or align them with the market. Remember, you can always expand your horizon as long as it works for you.

Good luck finding your niche, let us know when you do!


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